This just in from Speed, information that both excites and confound us. Bike Racing gets great ratings on Speed. So why can't we get more of it—like like World Superbike SuperPole and MotoGP final qualifying, for instance? (A Speed clairification is below)
AMA Road Racing from PPIR Dominates SPEED Channel's Viewership, Sunday May 22
SPEED Channel's record setting year for motorcycle racing ratings continued with Sunday's broadcasts from PPIR.
The AMA Supersport broadcast from 5-6p:
** Highest rated AMA Supersport broadcast of the year among M18-34 (.79), M18-49 (.62), and M25-54 (.48)
** Highest rated SPEED Channel program Sunday, May 22 among M18-34 and M18-49; out-delivering live coverage of the F1 Monaco Grand Prix, live coverage of the ARCA Stock Car Race from Toledo, and Wind Tunnel Live w. special guest co-host Tony Stewart.
** Tied for the highest rated Road Racing broadcast of 2005 among M18-49 (tied w. 5/15 MotoGP Championship from France)
The AMA Superbike broadcast from 6-7p:
** Highest rated AMA Superbike broadcast of the year among M18-34 (.78), M18-49 (.56), and M25-54 (.51)
** Highest rated SPEED Channel program Sunday, May 22 among M25-54; out-delivering live coverage of the F1 Monaco Grand Prix, live coverage of the ARCA Stock Car Race from Toledo, and Wind Tunnel Live w. special guest co-host Tony Stewart.
The combined two hour block from 5-7p:
** Out-delivers both ESPN and espn 2 (same time period) in M18-34 Rtg:
SPEED - .79
ESPN - .36 (Track and Field & Sports Center)
espn2 - .12 (Indy 500 Qualifying)
** Out-delivers both ESPN and espn 2 (same time period) in M18-49 Rtg:
SPEED - .59
ESPN - .53 (Track and Field & SportsCenter)
espn2 - .30 (Indy 500 Qualifying)
** Out-delivers espn 2 (same time period) in M25-54 Rtg:
SPEED - .50
espn2 - .49 (Indy 500 Qualifying)
SPEED Channel's coverage of AMA Road Racing continues on Sunday, June 5th from Road America.
Speed' PR man, Erik Arneson clarified that the info contained above is for one demographic largely—the 18-34 male group, and does not represent overall ratings. He stated via e-mail: "AMA Supersport from 5-6 p.m. on SPEED scored a total Nielsen rating of .25 (161,000 HH) ... by comparison, ESPN2's Indy coverage scored a .49 (437,000 HH) and ESPN's Track & Field scored a .62 (558,000 HH) ..."
