In case you missed it, the print copy of the weekend edition of USA TodayHonda purchased a full page ad in the main news section to celebrate Nick Hayden's MotoGP section.
As noted last week, the edit portion of USA-Today could scarcely be bothered to hurl a few words into their void about Hayden's massively popular championship win.
Rossi's loss of the championship was treated much like a national day of mourning in Italy, judging by the press reports.
(Link)
A story on Hayden winning the MotoGP title was buried on one of the back pages of USA2Day.
Regardless, it's a cool ad anyway.
Update:
And from the good sportsmanship department: Yamaha ran this ad last week here in the US.