DUCATI PARTNERS WITH TOYOTA TO CREATE ULTIMATE TRACK DAY TRANSPORTER
Cupertino, CA (11 November 2008) -Ducati North America and Toyota unveiled the ultimate transporter for motorcycle enthusiasts at SEMA last week - the 2009 Tundra Ducati Desmosedici transporter.
This unique and exciting concept vehicle is tied thematically to the Ducati Desmosedici RR, the only street legal MotoGP bike ever produced, incorporating the signature Ducati red paint finish with white stripes.
"Toyota approached us for this project based on Ducati's world-championship racing record and our reputation for the best in technology and performance," said Michael Lock, CEO Ducati North America. "It is a partnership that gives Ducati some visibility to an enthusiast crowd that we otherwise don't normally reach."
The Tundra/Ducati transporter is built on a Tundra CrewMax, which engineers stretched the frame of to accommodate a 6.5-foot bed set-up with storage options for track day support. Additional features of the vehicle include major bed innovations such as flip up bedsides, a motorized loading ramp by Rampage, integrated tool and spares storage as well as popup solar panels for accessory power. The interior treatment by Fast Ed's Interiors combines high tech style with Italian flair.
*****************
DUCATI NORTH AMERICA UNVEILS THE 2009 APPAREL LINE AT FALL FASHION NIGHT
The 2009 Ducati apparel line to be unveiled at dealers nationwide
Cupertino, CA (November 10th, 2008) - Ducati North America announces today that the 2009 line of fashion, technical, and lifestyle clothing will be unveiled at select dealers November 14th; in an evening of style and celebration.
The 2009 Ducati apparel line promises to be the Italian firm's most innovative yet. Designed by several boutique Italian fashionistas; it will enter the US market with a bang on Friday the 14th. Twenty eight dealers nationwide will be putting on a full runway gala; each with their own twist of creativity.
"The 2009 line is Ducati's most cutting edge yet, and it will steal the show on runways nationwide. Ducati is an icon that embraces Italian design, and the fashion weekend will bring out the new apparel in style." - George Colvin, Ducati Apparel Manager.
In addition to seeing the new Ducati apparel, guests can check out the latest 2008 and 2009 Ducati motorcycles including the newly announced 1198 Superbike after its debut Friday. As Ducatisti prepare for the arrival of the new 2009 models, Ducati's Fashion Night will highlight the new apparel needed to ride in style.
If you are looking for new Ducati gear or simply appreciate fine Italian design, you don't want to miss this event.
****************
DUCATI STREETFIGHTER VOTED 'MOST BEAUTIFUL BIKE OF THE SHOW'
Borgo Panigale (Italy) 10 November 2008 - The Ducati Streetfighter is officially the best-looking bike at the 2008 Milan show. Voted on by more than 20,000 enthusiasts taking part in a survey organised by Italian magazine Motociclismo, the award shows the Streetfighter to be an immediate success.
The new Bolognese Superbike in the nude claimed more than 25% of the votes; followed by the Aprilia RSV4 Factory and the MV Agusta Brutale 1078RR.
The award ceremony took place on the official Motolive stage in the presence of General Manager of the Milan Motorcycle Show, Costantino Ruggero, while closing an intense week of exhibition and events over which 500,000 visitors filled the halls of the Milan-Rho exhibition centre.
This prize is confirmation of the great interest shown by visitors in the new Streetfighter, and further proof of how much energy and resources Ducati is dedicating to its continuous development of new products.
The new Ducati Streetfighter was the undisputed star of the Milan show. Stripped to the bare essentials, its combination of state-of-the-art race technology, exposed styling and cultured design has taken Ducati's big naked concept to the very top of the fighter food chain.
With 155hp of Ducati L-Twin muscle harnessed in a stripped-down, super-light, bike that packs more punch for its weight than any other contender, the Streetfighter becomes the new benchmark for the sector.
The Ducati Streetfighter is equipped with everything that made the Superbike a legend. Awesome L-Twin power from the Testastretta Evoluzione 1098cc engine that produces 85lb-ft (11.7kgm) of heavyweight torque, and thoroughbred chassis technology featuring Ducati's trademark Trellis frame, beautiful single-sided swingarm and planet-stopping Monobloc brakes. The 'S' version is further equipped with sophisticated ôhlins suspension, lightweight forged wheels, carbon fibre components, and the exclusive Ducati Traction Control system designed for street use.
********************