This just in from WSBK:
Fassi Gru joins the Superbike World Championship
The eni FIM Superbike World Championship is pleased to welcome onboard to Fassi Gru as Official Sponsor for the series.
Founded in 1946 in the small town of Albino, north of Italy, Fassi Gru is a worldwide market leader for hydraulic cranes, with an average of 12,000 units produced per year and a distribution that spreads all over the world to cover many different countries: from England to Australia, from Canada to France, paying special attention to the specific needs of every single national market.
"The arrival of Fassi Gru as new Official Sponsor ensures the eni FIM Superbike World Championship a new high-profile international partner - said Marc Saurina, World SBK Commercial and Marketing Director. This partnership will be of great benefit for both and will bring further prestige to the series, considering the worldwide presence and proven professionalism of Fassi Gru. It also demonstrates once again that the SBK represents an efficient communication tool for those Companies sharing the same target range."
Fassi Gru billboards will be visible around the tracks of the 2013 World Superbike calendar, as they already appeared at Phillip Island during the Season Opener, and also the Fassi Gru products will be displayed in the SBK paddock.
"Becoming part of one of the top world motorsport championships means great pride for us" said Giovanni Fassi, Chief Executive Officer of Fassi Group. "We're enthusiast about this new partnership with the eni FIM Superbike World Championship. Our wish is this collaboration shall bring mutual success. Our company shares common values with SBK, technological innovation and team work."