COSTA MESA, CA, JAN. 21 – MotoAmerica, the new home of the AMA Superbike Series, has announced that it has entered into a marketing and promotional partnership with Family Events, the Indianapolis, Indiana-based promoter and producer of the Indy Mile round of the AMA Grand National Championship and 45 other motorcycle, off-road and hot-rod enthusiast events. Family Events will market and promote the 2015 MotoAmerica AMA/FIM North American Road Racing Series in local and regional markets.
“We are excited for the opportunity to help generate audience for the upcoming MotoAmerica Series,” said Matthew Louck, Vice President of Marketing & Communications for Family Events. “Our team at Family Events specializes in marketing campaigns geared towards selling tickets to enthusiast events. We’re anxious to get to work creating campaigns to ensure that the current and future American road racing fans in each local race market convert to ticket buyers.”
Family Events will work with MotoAmerica in hosting racetracks, local visitors associations and media, event sponsors, local dealers and motorcycle clubs to create awareness campaigns in each local event market. Family Events will also coordinate a local media publicity campaign and email database campaigns designed to maximize exposure for the MotoAmerica series to the core racing enthusiast, the casual fan and the fringe audience in each market.
“MotoAmerica is pleased to add Family Events to our team,” said KRAVE partner Terry Karges. “Having them on board gives us the advantage of putting a full compliment of experienced marketing professionals, who specialize in marketing events like ours, in the field immediately.”