By Dean Adams
Motorcyclist magazine will be all digital after the current issue ships. Nearly all of the acquisitions publisher Bonnier made in motorcycle media (Motorcyclist, Sport Rider, Dirt Rider etc etc) have been shut down or now exist in a digital only form. Bonnier also took over the Indy Mile event (Family Events) but never promoted another race at that iconic facility. Failing motorcycle magazines aren’t Bonnier’s sole burden, though, Trans World Motocross and others have recently been shut down.
Motorcyclist was once one of the “big three” US motorcycle magazines along with CYCLE and Cycle World; in the 1980s “Motor” boasted over 200,000 paid subscribers. It was also one of the oldest, getting its start in the early 1900s.
If you walked down the pit lane at Daytona in 1987 and predicted that in thirty-odd years Cycle World would be the last remaining print magazine from the “big three”, you’d have been laughed right out the tunnel.
