By Dean Adams
In a not very shocking development, Cycle World magazine will cease tree-based publishing their title with the October issue.
CW’s parent company Bonnier’s failed attempt to corner the market in motorcycle publications (they purchased Cycle World, Motorclist, Dirt Rider, Sport Rider and the rest just as the 2008 recession hit) was, to say the least, unsuccessful.
Octane, a finance company, has acquired what’s left of the publications built by men like Joe Parkhurst, Gordon Jennings and Phil Schilling. Octane says that they will “publish” a digital-only product after the October issue of CW.
They say: “Combining these brands with Octane’s frictionless financing experience will help more consumers discover and connect with the vehicles of their dreams.”
